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Exclusive Preview of the New BMW i8 Ad

This is BMW's new ad for the BMW i8. The film was shot in the desert near Almeria, in southern Spain by acclaimed film director Tarsem.

The BMW i8 is a plug-in hybrid sports car. The car combines BMW eDrive technology and a BMW TwinPower Turbo 1.5-litre, 3-cylinder petrol engine.

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