Sweden put a huge national effort into picking their Eurovision entry and it seems to pay off. This year they are favourites again with this excellent track from a nice lad called Frans. It is easy to listen to and very cleverly doesn't throw every trick in the book at us but merely suggests we might sing along in the breaks.
This is not guaranteed to be the winner but it will be up there in the Top 5 for sure.
I really wish we could have a similar 'Melody Festival' here. We did get to choose, admittedly, after years of just being told by a small committee at the BBC, but we had just one week of limited exposure and one short programme with a vote amongst those watching a secondary TV channel. Songs now get a lot of publicity around Europe and people get to hear many on the radio as well as on the stage so the requirement for instant hit is not as necessary as it once was. The Swedish system may involve a little too broad an audience and favours the middle of the road rather than something a bit special.
Their guy is also an established performer. We choose a couple of nervous lads who didn't make The Voice finals.