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The all-new Kia Optima Sportswagon, Kia's first ever D-segment tourer, will make its global premiere at the 2016 Geneva Motor Show (86th Salon International de l'Automobile) on 1 March. The car is inspired by the 2015 SPORTSPACE concept which was shown for the first time at the 2015 Geneva Motor Show. The Optima Sportswagon offers the striking exterior design and high quality interior of the 2016 Optima sedan, with the added practicality and appeal of a tourer bodystyle. According to Michael Cole, Chief Operating Officer, Kia Motors Europe:
"The Optima has come to define Kia globally, and is credited with kick-starting the brand's design-led transformation. The SPORTSPACE concept from 2015 was a clear intention of where we wanted to take the Optima next, and the Sportswagon adds an extra level of style and practicality to the well-received sedan."
It should be noted that in Europe, two thirds of all sales are in the D-segment, and three quarters of all fleet sales in this class, are made up of tourers The car will be available with a choice of efficient and responsive gasoline and diesel powertrains, including a high-powered GT model.
The Optima Sportswagon is due to go on sale across Europe in Q4 2016.

Kia Motors unveiled the all-new Kia Sportage and European spec Kia Optima at the 66th Frankfurt International Motor Show (IAA).

The Sportage remains the brand’s bestselling model in Europe, accounting for more than a quarter of Kia’s European sales.


The fourth-generation Sportage builds comprehensively on the success of the outgoing model, with an attractive, all-new exterior design, a host of advanced new technology features and greater quality. The interior of the compact SUV is made up of higher quality materials and a modern new design, as well as improved practicality and a range of technologies to improve comfort, convenience, connectivity and safety.

For the first time, a new ‘GT Line’ specification is available to Sportage customers. Designed and engineered to appeal to those looking for a sportier driving experience from their Sportage, the GT Line specification delivers all the versatility of the standard Sportage while adding greater visual and dynamic appeal to those customers that desire it.

The new Sportage will go on sale across Europe in Q1 2016.

KIA also launched the new Optima model in European specifications. This is the third-generation D-segment model since it was launched in 2010. The all-new Optima builds on the worldwide success of the existing model, with a modern, new exterior, a bold interior design with more space for all occupants, an array of new technologies and a wide choice of efficient powertrains.


It will go on sale across Europe in Q4 2015, with a high performance ‘GT’ version.

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